Fiona Ryder - Weinsocialtech
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Fiona  is  an  award-winning  senior  media  executive  with  over  twenty-five  years’ experience of  UK  production  across  the  broadcasting,  digital  and  commercial  sectors,  developing creative  content  for  international  entertainment  and  multi-national  corporate  clients. Fiona  was  the  founding  managing  director  of  Mustard  TV,  the local  TV  station  for Norwich  from  2012  to  March  2016. 

She wrote the winning bid which secured the local TV operating licence from the regulator, Ofcom and was subsequently engaged by regional media publisher, Archant to build the online and broadcast station for the media group. 

In the last 18 months she has been one of the principal architects of the Start&Grow e-learning platform which supports start-ups and entrepreneurs through the provision of video and multi-media tutorials. She developed the project from producing the initial feasibility and scoping document through to Directing and Producing the video and multi-media e-learning materials for this innovative platform. 

She has also recently produced and directed a number of award-winning documentaries for BBC4, most notably ‘In Search of Arcadia’ which won the Best Factual Programme award in the Royal Television Society East Awards 2018. 

Fiona studied Film and Photographic Arts at the Polytechnic of Central London, now the University of Westminster.  She achieved early success in the commercials industry as a producer and established her first company in 1994, producing video content for big screens at live music events, both tours and festivals.   

In 1999 she identified an opportunity to extend her company’s activities into the retail environment and founded The Cube Group of Companies which produced and distributed digital in-store audiovisual content for multi-national retail groups including Topshop and Topman, Burberry and Toni and Guy.  She sold the business profitably to Immedia plc in 2006 and became Chief Operating Officer of the enlarged group. 

Fiona is Vice President of the Norfolk Chamber of Commerce.  She is Honorary Treasurer of RTS East (Royal Television Society) and a Fellow of the Royal Society of Arts.  She lives in South Norfolk with her family.

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