Alexandra is a business development and performance marketing professional with 10+ years’ executive experience in developing and leading growth strategies, B2B and B2C sales, partner and stakeholder management, programme and project management for clients across the globe.
She combines unique corporate, non-profit and public sector experience both in the UK and abroad to help companies achieve growth through data-driven strategies. Alexandra runs a niche digital consultancy AlwaysFriday helping scaleups and SME’s grow at reduced risk. She previously led world-class executive education programmes at London Business School, as well as tech education programmes at Microsoft and Cisco.
While thriving in a digital environment, Alexandra nurtures her passion for women’s leadership and diversity that can be traced back to her MA and PhD research where she focused on identifying key factors shaping women’s economic empowerment.