Inspiring Stories: Grandnanny - Weinsocialtech
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Inspiring Stories: Grandnanny




We caught up with Adele Aitcheson co-founder of Grandnanny to find out a little more about her experience on cohort 3 of We in Social Tech.





“The women in our cohort are gamechangers”
–  Adele Aitcheson


Business Overview
Grandnanny is a platform that connects retired or semi-retired people with local working families. They provide quality training and meaningful employment for the ‘retiree’ and trusted, reliable after-school care for working parents.



Why Join the Accelerator

We were looking for an accountability network, inspiration and support from other female founders with social impact businesses, access to legal and financial experts, and a quiet workspace.



Successes of the business so far

An oversubscribed pilot, semi-finalists in Nesta/AAL Senior Enterprise Prize Challenge, really rewarding feedback from Grandnanny Applicants: ‘I have experience prejudice because of my age, so when you said my experience is valuable, my heart sang’ and parents: ‘this is my childcare fantasy.’



Benefits of the accelerator:

The women in our cohort are gamechangers. They are the real deal in terms of putting social impact at the heart of their businesses and grafting their way to success in sectors that have been traditionally overlooked. I admire them all and I’m proud to call them friends and colleagues.


We have two stellar mentors. One has great social impact experience and gave us guidance on governance and financial modelling; the other has a finance background and encourages us to see the bigger picture when it comes to scaling and investment.



Getting guidance from a leader UX Designer on how to action user-centric design principles was the perfect blent of theory and practice. Hearing frank and honest advice from those who have been through fundraising was invaluable.




We in Social Tech is an innovative accelerator, set-up to support ambitious women-led social technology businesses. The programme is delivered by Nwes, the largest not-for-private-profit enterprise agency in the UK, in collaboration with founding partner Deutsche Bank, through its social enterprise programme Made for Good. The tech accelerator programme will support a total of 60 social tech businesses by 2020.


Read more about the accelerator here>>

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